skjam: (professional)
[personal profile] skjam
I am busy trying to get an Associate's degree in Business Management from Rasmussen College, so I have been reading rather more business-related books than I would prefer to. As a result, Goodreads has some suggestions based on my "business" shelf.

I don't know how many of these are likely to have been read by my Dreamwidth and LJ friends, but let's find out.

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by Matt Haig
Brazen Careerist: The New Rules for Success by Penelope Trunk
Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

Call of the Mall: The Geography of Shopping by Paco Underhill
Cheap: The High Cost of Discount Culture by Ellen Ruppel Shell
Confessions of an Advertising Man by David Ogilvy

Different: Escaping the Competitive Herd by Youngme Moon
Do What You Are : Discover the Perfect Career for You Through the Secrets of Personality Type by Paul D. Tieger

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation by Sally Hogshead

The Great A&P and the Struggle for Small Business in America by Marc Levinson

Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm by Verne Harnish

Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do by Kaiser Fung

The Pathfinder: How to Choose or Change Your Career for a Lifetime of Satisfaction and Success by Nicholas Lore
Poorly Made in China: An Insider's Account of the Tactics Behind China's Production Game by Paul Midler
Priceless: The Myth of Fair Value by William Poundstone
The Price of Everything: Solving the Mystery of Why We Pay What We Do by Eduardo Porter
Propaganda by Edward L. Burnays

Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry by John Stauber

Uncharitable: How Restraints on Nonprofits Undermine Their Potential by Dan Pallotta
Unthinking: The Surprising Forces Behind What We Buy by Harry Beckwith

Your Call Is Important to Us: The Truth About Bullshit by Laura Penny

Zag: The #1 Strategy of High-Performance Brands by Marty Neumeier
Zen and the Art of Making a Living: A Practical Guide to Creative Career Design by Laurence G. Boldt


Note the tendency towards overly long titles. Let me know if you've read any of these, heard some interesting buzz, or have a business-related book you really enjoyed.


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