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[personal profile] skjam
I am busy trying to get an Associate's degree in Business Management from Rasmussen College, so I have been reading rather more business-related books than I would prefer to. As a result, Goodreads has some suggestions based on my "business" shelf.

I don't know how many of these are likely to have been read by my Dreamwidth and LJ friends, but let's find out.

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by Matt Haig
Brazen Careerist: The New Rules for Success by Penelope Trunk
Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

Call of the Mall: The Geography of Shopping by Paco Underhill
Cheap: The High Cost of Discount Culture by Ellen Ruppel Shell
Confessions of an Advertising Man by David Ogilvy

Different: Escaping the Competitive Herd by Youngme Moon
Do What You Are : Discover the Perfect Career for You Through the Secrets of Personality Type by Paul D. Tieger

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation by Sally Hogshead

The Great A&P and the Struggle for Small Business in America by Marc Levinson

Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm by Verne Harnish

Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do by Kaiser Fung

The Pathfinder: How to Choose or Change Your Career for a Lifetime of Satisfaction and Success by Nicholas Lore
Poorly Made in China: An Insider's Account of the Tactics Behind China's Production Game by Paul Midler
Priceless: The Myth of Fair Value by William Poundstone
The Price of Everything: Solving the Mystery of Why We Pay What We Do by Eduardo Porter
Propaganda by Edward L. Burnays

Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry by John Stauber

Uncharitable: How Restraints on Nonprofits Undermine Their Potential by Dan Pallotta
Unthinking: The Surprising Forces Behind What We Buy by Harry Beckwith

Your Call Is Important to Us: The Truth About Bullshit by Laura Penny

Zag: The #1 Strategy of High-Performance Brands by Marty Neumeier
Zen and the Art of Making a Living: A Practical Guide to Creative Career Design by Laurence G. Boldt


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Note the tendency towards overly long titles. Let me know if you've read any of these, heard some interesting buzz, or have a business-related book you really enjoyed.
SKJAM!

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